Early roadside restaurants did not always provide a good quality, dependable meal. Savvy business owners quickly realized that road travelers wanted reliable food in a family-friendly atmosphere. To address this need, family-style restaurants provided quick food in a sit-down dining room. Howard Johnson’s was one of the earliest of these types of eateries. It was among the first restaurants to introduce a standardized look and product line. The idea of place-product-package made restaurants in a chain look the same, which implied that a patron could expect the same quality food in a familiar atmosphere. In Kentucky, the Jerrico Corporation established its own line of family-style restaurants with the Jerry’s chain. This Jerry’s Restaurant located on U.S. 60 in Winchester (Clark County) typifies the standard design for the chain.