Kentucky Heritage Council
Communities invited to learn more about marketing sites along the new Kentucky Lincoln Heritage Trail
FRANKFORT, Ky. – A series of workshops on Marketing Lincoln and the Kentucky Lincoln Heritage Trail has been announced over the next two weeks to assist local communities and historic sites in cooperatively promoting places associated with President Abraham Lincoln as well as nearby businesses and attractions. Local elected officials and legislators, tourism and chamber of commerce staff, service organization leaders, hotel and restaurant managers, owners of historic homes and those interested in taking advantage of collective marketing opportunities associated with the new Kentucky Lincoln Heritage Trail are invited to join volunteers and staff of historic sites featured along the trail in becoming Lincoln Ambassadors. Participation is free.
The Kentucky Lincoln Heritage Trail is a project of the Kentucky Heritage Council/State Historic Preservation Office in partnership with the Kentucky Historical Society, Kentucky Abraham Lincoln Bicentennial Commission, Kentucky Department of Tourism and Kentucky Transportation Cabinet. These agencies are presenting the workshops in partnership with local communities and the Kentucky Crossroads Rural Heritage Development Initiative.
The trail is a scenic route across central Kentucky including Hodgenville, Lexington, Louisville, Frankfort, Elizabethtown, Nicholasville, Springfield and Richmond, among others, highlighting 27 places that influenced Lincoln in some way during his life. The Marketing Lincoln workshops will also preview a new statewide Lincoln Heritage Trail marketing campaign, which will be unveiled during ceremonies May 31 in Hodgenville. Workshops are planned:
Wednesday, May 14
9 to 11 a.m. – Lincoln Museum Community Room, 66 Lincoln Square, Hodgenville
1 to 3 p.m. – Elizabethtown Tourism & Convention Bureau, 1030 N. Mulberry Street
Thursday, May 15
10 a.m. to noon – Springfield Opera House, 124 W. Main Street
2 to 4 p.m. – James Harrod Conference Center, Old Fort Harrod State Park, Harrodsburg
Tuesday, May 20
1:45 to 3:45 p.m. – Lexington Public Library central branch, 140 East Main Street
"History has proven that there continues to be a strong interest in the legacy of our 16th president, and as his birth state and a place that influenced him throughout his life, Kentucky is a unique destination for heritage tourists looking for an authentic experience, especially during the national Lincoln Bicentennial from 2008 through 2010," said Lisa S. Cleveland, Kentucky Historical Society interim director of public relations and marketing.
"Our number one goal for these workshops is to attract visitors to Lincoln sites and make sure they have another Lincoln site or sites in mind to visit before leaving the area," said Donna M. Neary, Kentucky Heritage Council executive director and state historic preservation officer. "These workshops are designed to offer marketing and partnership ideas to Lincoln communities and keep them in the national Lincoln spotlight."
Each participating Lincoln site will receive a binder of resources including the KET production I, Too, Am a Kentuckian; brochures and detailed historical and visitor information about each of the 27 sites; information about Kentucky Historical Society exhibits and Lincoln-related products; and a visitor interest survey grouping sites based on thematic references, including Lincoln's ancestors, birth and boyhood; family and friends; and the Civil War and emancipation.
The new Kentucky Lincoln Heritage Trail is an update and more historically accurate re-interpretation of the original Lincoln Trail created in 1963 through Kentucky, Indiana and Illinois. More about the new trail is available at www.kylincolntrail.com. A colorful folding map designed to guide automobile travelers is also available through the Kentucky Department of Tourism, www.kentuckytourism.com.
Workshops are also being planned in Frankfort, Jessamine County and Louisville. More details will be forthcoming and updates will also be posted on the Kentucky Heritage Council Web site, www.heritage.ky.gov. More information is also available from Karen Keown, Heritage Council Lincoln Heritage Trail coordinator, email@example.com or 502-564-7005, ext. 131.
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An agency of the Kentucky Commerce Cabinet, the Kentucky Heritage Council / State Historic Preservation Office is responsible for the identification, protection and preservation of historic buildings, sites and cultural resources throughout the Commonwealth, in partnership with other state and federal agencies, local communities and interested citizens. This mission is integral to making communities more livable and has a far-ranging impact on issues as diverse as economic development, jobs creation, affordable housing, tourism, community revitalization, environmental conservation and quality of life. www.heritage.ky.gov